B2B Marketing "DOBE.Ind"

For B2B Marketing, I could not think of anything to post since I do not have much contact in real life with B2B marketing. My Dad called yesterday, and we talked about life as usual. After I hung up the phone, I realize that my Dad works in a company that only deals with B2B marketing. According to Mr. Featherman, B2B marketing is the marketing of goods and services to business customers that need them to enable their production of goods and services. A business my purchase goods and services that are: 1) part of the products/services they make and sale (i.e., BMW buying auto engines), or raw materials such as shoe leather 2) resold such as when Ford purchases Nissan cars and puts their name plate on them. Value-added resellers take a product and modify it for a customer (i.e., IT consultants buy software then modify it for resale, such as Protiviti buying SAP software and customizing it for resale 3) in support of their operations (i.e., consumables such as copy paper and hand soap). My Dad's business will fall into the first category. The business name is DOBE industry. It produces food addtives and natural coloring. Consumers do not eat food additives and coloring materials. They eat products that contain these materials. The price of the products vary, and mostly depends on the quantity the client is buying. The website does not contain information about price of the products. They will have to negotiate it. Unfixed price can be either advantage or disadvantage of B2B Marketing. One company can sell products really expensive or really cheap.

As you already noticed, there is no specific price set for the products. They only have information about the product and list of the products.






Chap 5. B2B Marketing

Green Marketing

According the Pearson's Marketing Principle, Green Marketing is a marketing strategy that supports environmental stewardship by creating a differential benefits in the minds of consumers. Greenwashing is an environmentally-friendly claim that is exaggerated or nurture. "Go Green" is a good example of both Green Marketing and Greenwashing. Washington State University also has slogans like "Be Crimson, Go Green" and "Think Green". Green Marketing is everywhere in these days since people in the world started to give more care about environment, pollution and sustainability. I am a sprint user, and I have been getting paper bills monthly. However, Sprint sent me this promotion paper. Sprint began a Green Marketing too. Sprint promotes people to use e-bill instead of paper bills. This gives mutual benefits for consumers and sprint too because sprint does not need to spend money on buying papers and printing them out if everyone uses e-bill. Using e-bill not only saves money, but also saves the environment. So Go Green !

Chap 4. Green Marketing

Data Mining

According to Mr. Featherman, Data Mining(DM) is a sophisticated data analysis technique that is used to make knowledge discoveries in a mountain of data. The business intelligence DM software can automatically locate patterns (key influencers, or clusters) in large amounts of data. Marketers and businesses track you. They know what you are interested in, what products you bought in the past, what brands you like to buy, and even what you are doing online. Cards are one way to track them. I have a Safe way club card and Starbucks membership card (that i got for my birthday). Safeway receipt always encourages me to buy more of products that they think I like by giving me a coupon or something. I am not sure what Starbucks card would do. I think it can only track what beverages and food I eat at Starbucks unless I register for an account online. 

Chap 3. Data Mining

Coupons

Coupons always sound good. You get discounts for bringing a piece of paper. However, do you really think giving customers discounts is the only purpose? Coupons have several functions. Giving discounts is only one of the functions. Coupons not only promote a specific product or the store, but also helps marketers do researching. Questions like "how many people would come to our store from a specific location?" can simply be solved by handing coupons away around the location, and watch how many coupons you gets back. Researching is critically important in marketing, and I have a lot of coupons at home. I get "Student Survival Kit" every semester, and I actually do use a lot of the coupons.

From pizza to tires, there is a lot of products that I can get discounted. There are some interesting coupons out there too. Like the one I get one from Chase. "Get $100 on us." HOW ATTRACTIVE IS THAT? It sounds like I can get $100 for making an account? I do not know how they use this coupon in marketing, but This actually stimulates me. I feel like I should go to Chase tomorrow.

 I have been a customer for Jerry's auto repair for about two years. I usually change my engine oil there and spent almost $400 for replacing stuff and repairing. They gave me this coupon that My friend gets a free oil change, and I get a "Mystery gift" according to them. I wonder what I would get. This coupon uses me to research and bring other customers to their store.

Chap 3. Marketing Research

About SWOT Analysis

SWOT Analysis is an analysis of an organization's strengths and weaknesses and the opportunities and threats in its external environment. I was looking some material to upload for this blog, and I thought this video shows how to practically use the analysis in real situation
SWOT analysis


SWOT analysis is an analysis, and doing SWOT analysis does not change your organization. I wanted to know how to use the SWOT analysis and found this video. It explains how to apply the concept and the analysis in actual business situations. One has to change organization based on SWOT analysis. According to this video, a manger has to capitalize the strengths, shore up the weaknesses, invest on opportunities, and identify the threats.



Chap2. SWOT Analysis

Mission statements

A mission statement is A formal paragraph in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources. Mission statement keeps reminding all stakeholders, managers, and employees why the company exists and what the company does. By making a mission statement, companies can make sure that all the employees and workers are going for common business goals. I am MIS major, so I am interested in technology companies. I found this article that contains many mission statements of technology companies.

Technology companies help our society move into the future. The paths of these companies is difficult, so a mission statement is necessary to help navigate the way.

SpaceDev 
13855 Stowe Drive Poway, CA. 92064

Mission Statement
SpaceDev was founded with the vision of producing innovative and affordable space solutions to enable humanity to explore and develop space through practical and profitable steps. To realize this vision, we are developing evolutionary building blocks - starting with affordable mircrosatellites and their associated subsystems, and safe affordable propulsion and launch systems. To retain and build the team necessary for these developments, SpaceDev is fostering a corporate culture that attracts and retains creative, practical, and energetic employees who are driven to "make space happen".

 

Gehry Technologies 
12541-A Beatrice Street Los Angeles, California 90066, USA

Mission Statement
Gehry Technologies ("GT") is a building industry technology company providing integrated, digitally driven construction tools and methodologies to companies and their projects. GT brings fifteen years experience applying advanced digital technologies to complex building projects undertaken by Gehry Partners and other leading architecture and engineering companies. Our clients are firms and building teams interested in moving beyond the limits of drafting and paper driven project management and into 21st century, digitally enabled design and construction practices. Gehry Technologies promotes this transformation of building design and delivery practices through three inter-related Centers of effort: Software Products, Consulting and Services and Research and Education. Project teams working with GT's technologies and services can anticipate many benefits relating to improved quality and reduced costs, including: * Improved visibility by project leadership into information developed by the extended building team, * Integration of financial and other non-geometric data with project geometry, * Improved coordination of building systems to identify and address potential conflicts before construction, * Management of project data through version and revision tracking, * Integration between AE documentation and fabrication or construction activities, * Reduced project transaction costs (paper printing, rework, etc.).

 

Opera Software
Opera Software ASA Waldemar Thranes gate 98 NO-0175 OSLO

Mission Statement
We strive to develop a superior Internet browser for our users through state-of-the-art technology, innovation, leadership and partnerships.

 

Inspiration Software®, Inc. 
9400 SW Beaverton-Hillsdale Hwy Suite 300 Beaverton, OR 97005-3300

Mission Statement
Our company strives to support improvements in education and make a positive difference in students' lives by providing software tools that help students learn to think.

 

Lucent Technologies 
600 Mountain Ave. Murray Hill, NJ

Mission Statement
To be the partner of choice for the world's leading service providers, governments and enterprises by helping them create, build and maintain the most innovative, reliable and cost-effective communications networks and meet their customers' growing needs through the rapid deployment of new communication services.

 

MetalSoft Inc
14921 East Northam Street La Mirada, California 90638

Mission Statement
MetalSoft is dedicated to delivering the most advanced innovation and technology to the sheet metal fabrication industry. Our vision is to build a bridge between humans and machines through software technology. We believe that effective communication between humans and machines is the key to the future of the manufacturing industry. To implement this vision, MetalSoft has built a global research and development network that extends throughout the U.S., Japan, Italy, China, and India. True to our Engineering roots, MetalSoft maintains an innovation-centric corporate culture designed to promote and develop the creativity of each employee and maximize our ability to meet the needs of the fast-changing sheet metal fabrication industry.

 

Arjuna Technologies Limited 
Nanotechnology Centre Herschel Building Newcastle upon Tyne NE1 7RU United Kingdom

Mission Statement
Our mission is: to deliver the best possible reliable software solutions to help our clients improve IT efficiency and business profitability.

 

Ownersite Technologies 
1425 Market Blvd. Suite 330-179 Roswell, GA 30076

Mission Statement
Ownersite Technologies' mission is to become a market leader by consistently exceeding our Customer's expectations; providing them with best of breed technology solutions for vehicle maintenance tracking and reminders. We will continually communicate with, and learn from our Customers, in order to improve our products and services. And, we will keep on top of today's and tommorrow's technology, no matter how fast it moves, to ensure our Customers always have the best tools available to them.

Savid Technologies, Inc.
18470 Thompson Court Suite 2B Tinley Park, IL 60477

Mission Statement
Our mission is simple: make technology an asset for your business not a problem. Too many times we have seen other IT consulting firms recommend solutions that are not appropriate for the specific client's business or will not take a business' operations into their planning as they routinely bring down an entire business while they perform routine maintenance on a server. That is unacceptable. We won't bring you down in the middle of the day because it is "a better time for us". We work around your business. We strive to make technology integrate seamlessly with your business so your business can grow. As your technology partner, when your business grows ours will grow with you, therefore, we will work hand in hand with you to support your growth.

Link Information Technology Ltd 
17 Gwenfro Buildings Wrexham Technology Park Wrexham LL13 7YP

Mission Statement
To be the providers of I.C.T. strategies and services, which deliver long term commercial benefits, based upon our clients key business requirements. The strategies evolved should be economical, efficient, durable, flexible and allow the organisations to respond rapidly to both market and customer needs.

Chap 2. Mission Statement

Customer Relationship Management.

I bought a book through this website called "Hanbooks.com". This website sells videos and books from Korea to people in the United States. To buy a book from the website, I had to make an account for the website. After I made the account, they started to send emails showing other related products and asking for feedbacks about their delivery process and products. (I won't show what products that they try to sell to me for my privacy). Emailing is a very common and good way to do CRM(Customer Relationship Management). However, many people think all these ads emails are junk or spam mails. In my case, I delete emails immediately when I see that the email is from a company unless it's not my phone bill or electricity bill. In my opinion, Emailing is an inefficient way for CRM in these days.

Chap 1. CRM

Our World

We live on the sea of Marketing, and Marketing is about everything nowadays. I don't remember what our professor Featherman exactly said in one class, but the previous sentence sounds about right. When I heard it, the first thing I thought of was the Cereal that I had in the morning.

The cereal has many marketing components. Firstly, The product itself "Frosted corn flakes". The real marketing I saw was that "19% more free" and Save $5. I think I and others get stimulated by numbers. When Marketers use a percentage of discount or sale amount, I start to pay attention. Using numbers. I think it is one way to stimulate people.

Something I thought of while studying Chap 1. Just General Marketing.

Inefficiency of Mass Marketing

Mass Marketing sounds really massy. According to our text book Pearson's marketing principles, Mass marketing is marketing to all possible customers in a market, regardless of the differences in their specific needs and wants. I was on Yahoo website, and I saw an advertisement.

I can see many girls get excited or someone who is about to be married will be excited about this ring advertisement. However, Yahoo is also used by so many males too. What a waste to advertise a ring to a male college student who only wants to spend money on sports and video games? 

It is inefficient, but interesting thing is that Yahoo had this "ad Feedback" and "Ad Choice" buttons. I did not really take a look at "Ad choice" menu, but I guess I will get to choose which kind of advertisement I will get when I get on Yahoo next time. Ad Feedback was just general feedback about the advertisements on the website. Taking feedbacks from customers and letting them choose the advertisement that they want to see are good ideas. However, I am wondering how many people actually will click on "Ad Choice" and choose ads?

Chap1. Mass Marketing

Marketing Blog.

I start a blog for Marketing class. This Blog will contain many posts about Marketing and some information from the book "Pearson's Marketing Principle." It is my first time to do blogging, but I hope to make a cool and informational blog. Help me out by commenting.  Let's begin.