Coupons

Coupons always sound good. You get discounts for bringing a piece of paper. However, do you really think giving customers discounts is the only purpose? Coupons have several functions. Giving discounts is only one of the functions. Coupons not only promote a specific product or the store, but also helps marketers do researching. Questions like "how many people would come to our store from a specific location?" can simply be solved by handing coupons away around the location, and watch how many coupons you gets back. Researching is critically important in marketing, and I have a lot of coupons at home. I get "Student Survival Kit" every semester, and I actually do use a lot of the coupons.

From pizza to tires, there is a lot of products that I can get discounted. There are some interesting coupons out there too. Like the one I get one from Chase. "Get $100 on us." HOW ATTRACTIVE IS THAT? It sounds like I can get $100 for making an account? I do not know how they use this coupon in marketing, but This actually stimulates me. I feel like I should go to Chase tomorrow.

 I have been a customer for Jerry's auto repair for about two years. I usually change my engine oil there and spent almost $400 for replacing stuff and repairing. They gave me this coupon that My friend gets a free oil change, and I get a "Mystery gift" according to them. I wonder what I would get. This coupon uses me to research and bring other customers to their store.

Chap 3. Marketing Research