Sunday, September 5, 2010

Customer Relationship Management.


I bought a book through this website called "Hanbooks.com". This website sells videos and books from Korea to people in the United States. To buy a book from the website, I had to make an account for the website. After I made the account, they started to send emails showing other related products and asking for feedbacks about their delivery process and products. (I won't show what products that they try to sell to me for my privacy). Emailing is a very common and good way to do CRM(Customer Relationship Management). However, many people think all these ads emails are junk or spam mails. In my case, I delete emails immediately when I see that the email is from a company unless it's not my phone bill or electricity bill. In my opinion, Emailing is an inefficient way for CRM in these days.

Chap 1. CRM

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