Packaging

Package is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication (such as usages, benefits, instructions for usage, etc.). I bought some Macaroni and Cheese (Yea, I am a poor college student) and looked up the package. Packaging itself can be Marketing. It not only contains the advertising slogan on the box like "Cheesiest ever" or the picture of delicious looking Macaroni and Cheese, but also some important information about the product such as nutrient fact and warning messages. Using the box or package wisely can be a good way of managing products.

Chap 8. Package