Mocha Frappucino Ice Cream

Starbucks coffee Ice Cream. In these days, people do not get surprised when I tell them that Starbucks produce Ice cream. However, when Starbucks started to produce ice cream, it was such a big issue (especially among the girls who likes to tend to be like a New-Yorker). I would say this product is an innovation. Innovation is a product that consumers perceive to be new and different from existing products. I am not saying Starbucks coffee is an innovation. I am also not saying that an ice cream is an innovation. The innovations is the idea of combining Starbucks coffee flavor with ice cream. Innovation does not have to be whole lot different from normal life like time machines or teleporters. It can be just general home appliance or supplies. Turning Starbucks coffee into Ice cream is an innovative thinking, and I think it actually turned out to be very good. The ice cream tastes good. Some people who are bored of regular Starbucks coffee like this ice cream. So innovation. Boom

Chap 7. Innovation