Trialability

Creating an innovation and a quality product is very important. A manufacturer produces an innovative product with great quality. However, what if people do not know how to use the product? or never even heard of the product? That is where trialability comes into the game. It is important to create an innovative product and let consumers know your product exists. What's also important is to make consumers try your product. Let them try a small portion of your product and know the greatness in using of your product. I will never buy a clone that I never smelled before. I will buy a clone that I already know how it smells. I have a subscription of a magazine, and this magazine has advertisements of clones. I think it is brilliant that they let me smell the clone with a paper. I think this way of advertising for clones itself is innovative. Great trialability is offered by clone industry

Chap 7. Innovation