We learn about pricing in Marketing class. The pricing we are learning in the class only focuses on general and broad concept of pricing. Since I am an international student, and I want to do international business when i grow up, I decided to find out about how to price for each product for each country. I found this video on Youtube (the greatest source I call). He specifically explains how to apply expanded pricing strategy used in the United States to Indian Market. Generally, Marketer must know how cultural variables will affect sales. Marketers must know what aspect worked in this country while it did not work in the other country. Also, They should know what aspects work in both countries. According to him, People tend to actually believe advertisements in India, so there should be less cost for promotion and advertisement. Like India's case there are many cultural variables existing out there. Marketer must consider those variables when setting price for a product.
Chap 9. Pricing
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