Holiday special promotion is a big issue every end of a year : Black Friday, Cyber Monday, Christmas Sales, and new year's clearance and more and more. Promotion is the coordination of a marketer’s communication efforts to influence attitudes or behavior. I went to Wal-Mart two days after the thanksgiving, and marketers of Wal-Mart tries to attract customer with this holiday special promotions. They put a sign saying "Merry Christmas" while I am still in thanksgiving mood, and they also created special shelves with Candies and Christmas gifts. Promotions do attract customers to buy more stuff if the marketers understand well about how the promotions work. What I wonder is that are the gifts and candies cheaper than usual? I'm sure some of them are, but I think they are exaggerating the products with packaging. Those green and red packaging makes look everything in the product good. I think, One day, I am going to find out the actual price of the products when not promoting and that of the products while promoting for holidays, and compare them.
Special promotions for batteries. "Power your Holidays for Less". I think it's a pretty good slogan, but I wonder why does Wal-Mart have special promotion for batteries in Christmas days. It would be more understandable if Wal-Mart was promoting one specific brand's batteries, but this promotion actually includes Duracel, Energizer and Rayovac. Why?
Chap 11. Promotion
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