Apple Cup Special Promotion

I went to Wal-Mart, and I saw lots of promotions including holiday promotion and Apple cup promotion. Apple Cup occured this weekend, and, thank to the bad call, Cougars lost by 7 points. Beer industry is always excited for big sports games. I guess it is a part of American culture that people drink beer while watching a sports game. Miller Lite placed their products with an advertisement supporting cougars for the apple cup. This is very localized strategy. I never thought a beer industry would support a college sports team because it never happens in Korea. This is also very localized promotion, and this promotion is target marketing people in Pullman or related to Washington State University. Generally American marketers do well on localizing promotions or at least do better than Korean Marketers. By the way, Miller Lite says it is a "Proud sponsor of cougar athletics", and I think they are supporting our football team too much. =P I hope cougars do well next year.

Chap 11. Promotion