Customer Relationship Management

I already made a post about CRM, but I just wanted to add these pics. Therefore, I am not going to add much information in this post. I have been a customer of State Farm for more than 4 years. This year, they sent me this calendar. They want me to put this calendar on my desk, so it reminds me of State Farm every time I look at the date on the calendar. This is a great example of CRM. For each month, there is a picture, and they put my last name "PARK" in the pictures. I feel loyal =)

Chap 1. Customer Relationship Management