Chap 12. Services
Tuesday, December 7, 2010
Wal-Mart's services
Wal-Mart recently opened a new store in Pullman. I went to look around, and took some pictures for my blog. Some of the pictures show the service of Wal-Mart. Wal-Mart is a retailer, but its service is critically important to the business especially when they have many competitors on the Market. In Pullman, Wal-mart's competitors are Dismores, Safe-way and ShopKo. Safe-way and ShopKo are even located right next the Wal-Mart. However, People are attracted to go to Wal-Mart because of its variety of products, cheaper price for goods, and better services. I have never been rejected when I went to Wal-Mart for returning goods. So what kind of services do Wal-Mart offer? First of all, Wal-Mart has customer service center for each store. It helps any customer with general questions or returning and refunding goods. It says they offer "Money services, returns and gift registry" service. There are some machines to help customers to help. Some tags are gone from products while moving or placing products. Wherever these machines are located, there is a sign says "Can't find a price? you can check it right here". Wal-mart sells shopping bags that are usable for customers. Speedy checkout serve customers buying less than 10 items for quicker process. Self-checkout is for convenience and quicker process of checkout. All these services attract customers to Wal-Mart, the king of retailers.
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